Is the "Liver King" the next great juice monster influencer?
In a shock to no one except those who believe Epstein did, in fact, kill himself, Brian Johnson, the bodybuilding influencer known to one and all as the "Liver King," has been exposed as a heavy steroid-user. Despite his numerous claims of being 100% natural and his teachings of a raw animal organ diet and hunter/gatherer "ancestral" lifestyle, it seems the Liver King has enough juice in him to kill a small horse.
So what is one to do? I say he leans into it and goes full Rich Piana.
11K/month???
You gotta give the Liver King credit; he didn't sell himself short. According to the email chain acquired by Derek from "More Plates More Dates," another fitness influencer, the Liver King was spending around $11,000 per month to keep that legendary physique in tip-top shape. The Liver King persona was born in August of last year. To say he's experienced a meteoric rise in popularity would be a gross understatement. If you're going to build a seven-figure social media following in one calendar year while preaching some really funky fitness methods, you better be fucking jackeddddd.
Well, the Liver King is fucking jacked. Spending a small fortune on the sauce helps in that venture.
In his video apology, the Liver King stated, "Yes, I’ve done steroids, and yes, I’m on steroids, monitored and managed by a trained hormone clinician. Liver King, the public figure, was an experiment to spread the message." The "message" being to help young kids struggling with mental health issues via the "9 Ancestral Tenets": the core of his raw animal testicle-eating tactics.
The guy was and is a juice monster with a big beard who runs topless around the woods and eats a ton of raw meat, if I were to give you a Liver King elevator pitch. But now, on to the fallen legend: Rich Piana.
5%
If the Liver King's schtick is the 9 Ancestral Tenets stuff, Rich Piana's was the 5%. Basically, there's about 5% of people out there who are willing to do anything to achieve their goals. Damn the cost. His openness about his copious steroid-use, his nutritional product line, and his tips about bodybuilding were for those people.
Many people didn't like him for obvious reasons, but you knew exactly what you were getting with Rich Piana, who ended up losing his life in large part due to years of PEDs. But there was no bullshit. Essentially, "This is what I like to do. It's not good for you and it's not for everyone, but if you're willing to put in the work and do whatever it takes, I can show you how to be x, y, and z." Full transparency.
Liver King --> Rich Piana
The Liver King should take a page out of Piana's book and embrace his new image. No matter how many 'roids you take, you have to put in an extraordinary amount of work to look like Piana or the Liver King. Keep pushing the Ancestral Tenet stuff and keep lifting weights in a forest or whatever. But talk openly about the pharmacy that's coursing through your veins, so people don't think they can look like you just by eating raw livers.
The Liver King should take up the mantle left behind by Rich Piana (while hopefully taking better care of himself).